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Better understanding of Advertising
Offline advertising is opposite to online advertising and mediums in these techniques mainly don’t use internet. Offline advertising is very much traditional way of doing advertisement. In this Local magazines, billboard, benches, posters, signs, Flyers, newspaper, radio and TV comes but popular are last three which are mainly used. Now days all these segments are available online but impact of advertising on these medium offline is different than advertising on these medium online.
These offline advertising medium have different audience numbers. Some of these mediums have huge numbers of viewership like Television so impact of advertising on this medium is huge. For spending money on right advertising agency which know offline advertising technique is important. Which knows the audience impact of advertising on these offline mediums.