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Better understanding of Advertising

Monthly Archives: December 2011

Different Types of Advertising Medium

Different types of advertising medium offer you very different audience volume and behavior. In an advertising line you must understand the different types of advertising medium to get the maximum output. As internet is playing a vital role in advertising and marketing so I think we can categorize the advertising medium as online and offline.

  • Online Advertising
  • Offline Advertising

Online advertising is relatively new and developing but growing rapidly whereas offline advertising is playing it dominated role in advertising business. Similarly now you can easily find on-line and off-line advertising agency, even some of advertising agency are doing the both things…

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Why advertising medium is important?

In today’s world different types of advertising medium are available. These advertising medium types cover almost all aspect of life, from home to office, office to shopping and travelling, this list goes on. These all types offer different audience volume and similarly different type of audience from different age group.

For using any type of medium you need to understand the medium type before advertising on that as it will offer you very different audience volumes and behavior. To target a particular audience you need to be very selective in selecting advertising medium. Similarly selecting the right advertising agency, which knows about the entire different advertising medium.

What is Advertising

Every day when we watch TV or read the newspaper, we come across advertisements. Advertising persuades people to buy a certain product. It brings goods to the attention of consumers.

Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. We are best Advertising Agency of Dubai.

This too is changing. For example, in the next few years technologies will be readily available to enable a television viewer to click a button to request more details on a product seen on their favorite TV program. In fact, it is expected that over the next 10-20 years advertising will move away from a one-way communication model and become one that is highly interactive.